I am new to the process of search engine optimization. I am learning something new each day. I am getting to know more about on page optimization and off page optimization. I am also learning about the following techniques- directory submission, article submission, social bookmarking, Squidoo, blog commenting, article marketing, etc. I am also aware of link wheel and link building. However, I am not aware of link bait. I came across this term recently. I need to know about it. I am eager to know about it. What exactly is link bait? Please explain it to me.
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Link bait is any content or feature a specially designed Web site in order to attract attention or encourage others to visit the site. Matt Cutts defines link bait for anything "interesting enough to lure people who are basically part of the trapped attention.Link posted on the web page or articles, blog posts, pictures, or any other part of the network space.
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Link baiting (or linkbaiting) is the latest buzz word in the SEO world and has come to be the preferred way to natural link building.
It means to create something that naturally attract backlinks for your web page by getting people to talk about it, discussing it on forums, blogging about i, posting it on del.icio.us/Furl/Digg/Shoutwire and linking to it from their sites. It also attracts a lot of visitors.
Here is a list of ideas:
Make a valuable resource (lists, special reports, history of, how to, etc.)
Interview (e-mail/phone) prominent people and publish it.
Build a useful tool
Write an interesting article
Run a newsworthy ‘event’ such as a contest
Test something new that has not been done before
Be the first in doing something on the internet
Write something controversial
Be the first to write the latest news in your niche
Be the first to expose a scammer
Disagree with an authority
Write some funny humor
Make an interesting picture
Be the first to research and document something
Make a theme, plugin or piece of software
Make a tool that others can put on their sites but that links to you
Make a joke about a known person
Make a resource that is just in time for a major event
Write an outrageous theory and back it up with logics
Write useful comments on something that is happening
Give something valuable for free
Coin a new acronym in your niche and get people to talk about it
Become an expert in your niche and write valuable information
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Link bating has a role within SEO, but it should already be considered as part of the Marketing side of the SEO campaign. While the SEO Marketers are looking for ways to improve conversions, they should also be thinking about how to "link bait" others into linking to their site.
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Among the items mentioned, I guess keyword density, talking about Google, has lost effectiveness and nowadays even if you add hundreds of terms to your pages, the effects on rankings may be very weak.Hostease Web Hosting
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It is actually a difficult term to be definative about as it covers a lot of different practices ranging from running awards or competitions, through to writing attacking posts on high profile bloggers in the hope of them biting back and linking to you, through to providing other bloggers or site owners with tools (with embedded links back to your own site) that they can put on their blogs (we’ll run through more linkbaiting techniques in one of my next posts in this series).
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