What is Link Baiting

[john515]

Link baiting is about writing content in a website, which arouses the interest and curiosity of others. It is such a content which other sites love to link because they feel that it should be linked and not because you are asking them to link it. Link bait helps SEO in many ways mainly by link building. Link bait helps to get more links to your website and it increases the chance of your website getting indexed by search engines.

[Steve Michael]

Link Baiting is a content or feature in a website which is specially designed for the purpose of attracting the users to the website or to encourage others to link to the website.

[Kingbob]

The quantity and quality of inbound links are two of the many metrics used by a search engine ranking algorithm to rank a website. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website. Part of successful linkbaiting is devising a mini-PR campaign around the release of a link bait article so that bloggers and social media users are made aware and can help promote the piece in tandem. Social media traffic can generate a substantial amount of links to a single web page. Sustainable link bait is rooted in quality content.