what is the importance of no follow links?

[britnilinda]

We all know that Google does not follow the no follow links. We don't get any link juice from no follow links. But I am confused what is the importance of nofollow links? Does it affect on keywords ranking on Google?

[Nittish Sharma]

Mostly Websites gives no-follow links. But They generates lots of traffic to our website. That affects Keyword Ranking on Search Engine.

[smitasharma54]

Google gives a “trust” value to a nofollowed links from authoritative site

[Bennywesley]

No-follow backlinks also helps in keyword ranking.......

[Jim Gillum]

Google follows all links...unless they are blocked by robot text....

G looks for a balance of link "types"...

[Paul497]

No follow links are only beneficial for driving visitors and for the promotion of a website.

[jobtardisportal]

No follow link doesn't have any values

[tom&jeny]

No-follow links are used in website to increase the more traffic in website.
>That goes for building links on relevant articles like Wikipedia and even Twitter.
>but it affect the keyword ranking on search engine.

[Gurmeet]

Yes, it is helpful for making your business more popular and also drive visitors to your website.

[shoaibmarfatiya]

There is a lot of debate around nofollow links and their impact on SEO. Will wrote a great post on the weight and authority that nofollowed links can carry. As SEOs I think that we shouldn't be so obsessed with only getting "followed" links. If a link is from a strong site and will pass traffic then I think you should go and get it.

[ahantu]

its good for Keyword ranking.

[senabhijit980]

We know Google does not follow the no-follow links. But we cannot ignore no-follow links. Because no-follow links are used to increase the more traffic in website and helps keywords ranking.

[syrena143]

NoFollow link will not help you to rank in search engines but you can get huge traffic from if you are using on your niche website.

[Deepak Kaushik]

Google gives trust value to nofollow links. And they also helps to generates traffic to your website.

[splash35]

NoFollow backlinks give your website no Link-juice. Nofollow backlinks are good to get traffic related to your niche.