Need SEO Strategy 2016

[Shiksha]

If you do great work with your search engine optimization (SEO), it could mean a significant amount of revenue for your business. At the same time, however, it is also an ongoing initiative. Once you generate a steady stream of traffic from SEO, you need to constantly be maintaining and improving your SEO in order to keep those rankings you worked so hard for.


Generally, the two most important items needed to rank well in search engines are links to your website and content -- the hard part is creating great content and generating those links. It is also important to note that Google, the largest search engine, has hundreds of ranking factors with some factors having more weight than others.

[Sunder]

The rules for effective SEO have shifted seismically over the past few years. Experts offer tips on the current state of SEO and how you can use it to maximize your investment in content in 2016.

[nadeemakhtar]

On Page Activities
Exact Match Domain: EMDs may still give you an edge…if it’s a quality site. But if the EMD happens to be a low-quality site, it’s vulnerable to
Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) helps the site rank for that particular country…but limits the site’s ability to rank globally
Keyword in Title Tag: The title tag is a webpage’s second most important piece of content (besides the content of the page) and therefore sends a strong on-page SEO signal
Title should be 60 to 65 characters
Title Tag Starts with Keyword: According to Moz data, title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag:

Keyword in Description Tag: Another relevancy signal. Not especially important now, but still makes a difference.
Description should be 150 to 150 characters
Content Length: Content with more words can cover a wider breadth and are likely preferred to shorter superficial articles. SERPIQ found that content length correlated with SERP position:
800 words content should be on the web page with keywords Variations Keywords Variations:
LSI Keywords in Title and Description Tags: As with webpage content, LSI keywords in page meta tags probably help Google discern between synonyms. May also act as a relevancy signal.
Page Loading Speed via HTML: Both Google and Bing use page loading speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on a page’s code and filesize.
Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility
Rel=Canonical: When used properly, use of this tag may prevent Google from considering pages duplicate content.
Page Loading Speed via Chrome: Google may also use Chrome user data to get a better handle on a page’s loading time as this takes into account server speed, CDN usage and other non HTML-related site speed signals.
Image Optimization: Images on-page send search engines important relevancy signals through their file name, alt text, title, description and caption.
Recency of Content Updates: Google Caffeine update favors recently updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages:
Keyword Prominence: Having a keyword appear in the first 100-words of a page’s content appears to be a significant relevancy signal.
Keyword in H2, H3 Tags: Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. Moz’s panel agrees:
HTML errors/W3C validation: Lots of HTML errors or sloppy coding may be a sign of a poor quality site. While controversial, many in SEO think that WC3 validation is a weak quality signal.
Keyword in URL: Another important relevancy signal.
Breadcrumb Navigation: This is a style of user-friendly site-architecture that helps users (and search engines) know where they are on a site:
Mobile Optimized: Google’s official stance on mobile is to create a responsive site. It’s likely that responsive sites get an edge in searches from a mobile device. In fact, they now add “Mobile friendly” tags to sites that display well on mobile devices. Google also started penalizing sites in Mobile search that aren’t mobile friendly
Internal Link Anchor Text: Internal link anchor text is another relevancy signal, although probably weighed differently than backlink anchor text.
Schema.org Microformats: Pages that support microformats may rank above pages without it. This may be a direct boost or the fact that pages with microformatting have a higher SERP CTR


Off page activities

Web 2.0 sites
Article posting
Forum Posting
Blog commenting
Guest posting
Social bookmarking
Directory submission
Viral Blogging

[david_smith01]

Article posting
Forum Posting
Blog commenting
Guest posting
Social bookmarking
Directory submission

[jamesburton]

Guest Posting
Forum Posting

[kumar1]

Top 10 Articles Submission, blog Submission, web 2.0 submission Site list, Top 10 Ppt submission site list,Top 10 infographics submission, top 10 video submission site list, Blog Commenting, Guest Blogging etc.