Explain Link Juice in SEO

[chawong]

Explain Link Juice in SEO

[Mouni]

Link Juice is the equity passed to the site via links from external or internal sources. It is their vote of recommendation towards your site which is one of the important factors in determining your site's ranking in SERP's.

[Naksh]

The recommendation towards your sites from authoritative sites via internal or external sources is known as link juice.

[RH-Calvin]

Link juice is a colloquial term in the SEO world that refers to the power or equity passed to a site via links from external or internal sources. This power is interpreted as a vote of recommendation toward your site and is one of the most important factors in determining your site's search ranking (and PageRank).

[AnjanaSharma]

Link juice is transfer of page rank from one website to its do follow back links placed in that website.

[Srinivasa]

As discussed in Link Metrics, Link Juice is the amount of positive ranking factor that a link passes from one page to the next.


A website has an overall Domain Rank. This is the total amount of positive link metrics associated with a website as a whole. The Domain Rank is governed by the combined PageRank of all of the individual pages on a website. Every web page will have its own PageRank, or perhaps more correctly ranking capacity, governed by the link metrics associated with each particular page. It is the Link Metrics of any given page that determines how much Link Juice any one web page can pass to another. Read more about this in Link Metrics.


Link Juice should be spread as evenly throughout a website as possible. Each important web page should have a good number of links pointing its way. Many web publishers make the mistake of concentrating all of their link juice on their home page, with very small amounts trickling deep into the site. Obtaining deeper links was always a good idea, but, since the dawn of Google Panda, it is now an absolute must.