what is difference between seo ans smo & ppc?

[susmitasharma540]

Hello friends,

what is difference between seo ans smo & ppc?

[Srinivasa]

One of the first steps toward maximizing revenue through internet marketing is to adopt the proper vantage point. Far too often, we hear marketers focusing exclusively or at least mostly on one format of internet marketing or advertising, such as SEO, citing that one technique as the end-all be-all of webmaster success – a mindset that is arguably a bit near-sighted.


What really allows big brands to blanket the web with a full-force, global presence is a comprehensive combination of search engine optimization, social media optimization, and carefully executed pay per click (PPC) advertising campaigns.

[rk5876]

SEO (Search engine optimization) is affecting the visibility of a website or a web page and the process of getting traffic from the free, organic, editorial or natural search results on search engines.


SMO (Social Media Optimization) is the process of increasing the awareness of a product, brand or service by using a number of social media groups and communities to generate viral publicity.

PPC (Pay Per Click) is paid marketing service. Here when people will see you and click on that then you will deduct a charge.

[RH-Calvin]

SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business.

SMO stands for social media optimization and is the process of optimizing your website in various social media websites. It helps to promote your website in various social networking websites to build traffic and also build your business popularity in search engines.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

[Naksh]

SEO is increasing rankings on SERPs to drive more traffic to your site, SMO is increasing visibility of your business by social media marketing while PPC is ad campaign to promote business products or services.

[priyanka]

SEO is to get result on Google without paying for it.
On the other hand PPC is to pay Google for Top Rank.
SMO is to build brand over Social Media.

[JoeEvans]

Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.


PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

[victor19xx]

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

[neelseowork]

SEO - Search engine optimization.
SEO is affecting the visibility of a website or a web page and the process of getting traffic from the free, organic, editorial or natural search results on search engines.


SMO - Social Media Optimization
It is the process of increasing the awareness of a product, brand or service by using a number of social media groups and communities to generate viral publicity.

PPC - Pay Per Click
it is paid marketing service. Here when people will see you and click on that then you will deduct a charge.

[imoliverbrown]

SEO- search engine optimization
PPC- Pay Per Click
SMO- Social Media Optimization

[chawong]

SEO: Search Engine Optimization. It is a marketing technique which is used to optimize a website according to the guidelines of search engines.
SMO: Social Media Optimization. It is a technique in which we optimize a social media profile to increase brand awareness about your website, services, items etc.
PPC: It is a paid marketing technique which is used to pay search engine to market the website on the top of search engine.

[roycpo]

SEO stands for search engine optimization helps to increase website ranking.
SMO stands for Social media optimization and
PPC is a pay per click ad campaign.

All these terms are involved in an SEO strategy.

[kindersworld]

Apparently its difficult to say which will be the best. However, if your service is related to hotels, flight booking and ecommerce , I will recommend you to go for PPC, where you can get a ROI of atleast 4 . Also if your company is recognized in your target location, PPC van give you enough. Rest Of the companies hould try for SEO first and if they find that the response is quite good, they van jump to PPC.


Also you need to keep in mind that SEO takes 3 to 6 months to give you some result whereas PPC is overnight.


We should not focus only on bringing traffic to website but on bringing quality and relevant traffic which will be helpful for your business.

[andreausa]

SEO is the process of affecting the visibility of website orwebpage in the web search engine unpaid result, SEO may target different kindof search such as image search, video search and academic search. It optimisesthe website and gives it’s ranking in webpage. It includes on-page techniqueand off-page technique.

SMO is a strategy for drawing new and unique visitors to awebsite. SMO can be done two ways: adding social media links to content, suchas RSS feeds and sharing buttons or promoting activity through social media byupdating status or tweets, or blog posts.

PPC stands for Pay-Per-Click a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.