Video has an inherent appeal to audiences. Most of us want to “see” something before we want to “read” something. In the context of internet marketing, video can be used to enhance the consumer experience by educating the viewer about product or services, putting a face on a company, and building a company brand.
A video that demonstrates how a product works, with customer reviews, would provide solid evidence that the product can indeed solve a particular problem. It sets off emotional triggers that static text simply cannot do, ultimately influencing buying decisions.
On the flip side, video can also turn away customers. How? If a video doesn’t show what a buyer needs, or doesn’t appeal emotionally, like a television station they simply click to something else. In the new world of social and interactive marketing, it’s still better to have lost a customer rather than have dissatisfied customer.
A video that demonstrates how a product works, with customer reviews, would provide solid evidence that the product can indeed solve a particular problem. It sets off emotional triggers that static text simply cannot do, ultimately influencing buying decisions.
On the flip side, video can also turn away customers. How? If a video doesn’t show what a buyer needs, or doesn’t appeal emotionally, like a television station they simply click to something else. In the new world of social and interactive marketing, it’s still better to have lost a customer rather than have dissatisfied customer.
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