Now that Bing is showing results and increasing market share, SEO pros are asking themselves what they should be doing differently to make sure they get top rank on both Google AND Bing. SEO tactics for Bing should be very similar to Google.
Some general SEO Approach for Bing is:
Consistency: Ensure the signals are pointing in the same direction. URL structure and canonicalization, internal linking, rel=canonical tags, XML sitemaps, robots exclusions, should all follow canonical standards for your site.
Efficiency: Enable compression and HTTP conditional GET with If-Modified-Since to give the crawler a break. (Bingbot supercedes MSN bot, but the latter should still be used in robots.txt and elsewhere redundantly with bing bot until officially deprecated.) Microsoft has a handy tool for checking both compression and conditional get requests.
Quality: Have high-quality content. Don't try to squeak by with thin content and lots of authority pushed through the link profile.
Links: While I hate to say it, Bing's engine certainly appears susceptible to link spam. Not a good thing, and I'm not advocating anyone follow the path of paid links, but they sadly seem to work all too well on Bing today
Some general SEO Approach for Bing is:
Consistency: Ensure the signals are pointing in the same direction. URL structure and canonicalization, internal linking, rel=canonical tags, XML sitemaps, robots exclusions, should all follow canonical standards for your site.
Efficiency: Enable compression and HTTP conditional GET with If-Modified-Since to give the crawler a break. (Bingbot supercedes MSN bot, but the latter should still be used in robots.txt and elsewhere redundantly with bing bot until officially deprecated.) Microsoft has a handy tool for checking both compression and conditional get requests.
Quality: Have high-quality content. Don't try to squeak by with thin content and lots of authority pushed through the link profile.
Links: While I hate to say it, Bing's engine certainly appears susceptible to link spam. Not a good thing, and I'm not advocating anyone follow the path of paid links, but they sadly seem to work all too well on Bing today
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