What is Google EMD?

[zaibnisa5000]

Hello Experts I want to know about Google EMD update. Please tell me in detail.

[rankindia]

"Exact Match Domain" [EMD] is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names

[quickbooks support]

EMD refers to "Exact Match Domain" launched by Google in September 2012 to prevent from poor quality sites ranking.

[Addie.B]

It was an update related to domains which got penalized for having exact match terms in their domain. Although, a lot of EMD's are still ranking as of today.

[Simi123]

An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website BuyCheapJeansOnline.com.
The search query ‘buy cheap jeans’ is a lucrative search term, and if you call your website this then you might assume this is a short cut to the top of a search engine results page (SERP).
But as you’ll learn, even if this works in the short term, you may want to avoid doing it.

[dpkmlm]

launched to prevent poor quality sites from ranking..

[damponting44]

An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website.