Do you think social media impact SEO?
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Do you think social media impact SEO?
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Do you think social media impact SEO?
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Everything you do online (including social media) has some sort of aggregate affect on your search rankings. Think of it this way, if someone is searching for you or your business, what is it exactly that they want? Information. Information about who you or your businesses are. They want to know: What you represent, if you're trustworthy, likable, committed, a thought leader or have some kind of expertise to share.
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Everything you do online (including social media) has some sort of aggregate affect on your search rankings. Think of it this way, if someone is searching for you or your business, what is it exactly that they want? Information. Information about who you or your businesses are. They want to know: What you represent, if you're trustworthy, likable, committed, a thought leader or have some kind of expertise to share.
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At least, as Matt said, to the best of his knowledge. Why? Because Google won’t use a signal to influence its search rankings unless they have high confidence in the meaning of that signal. If Google can’t see all the connections and internal signals about content on a site, then they can’t have that kind of confidence.
In other words, because Google doesn’t completely crawl Facebook and Twitter, it inevitably is missing lots of data that it would need to do an accurate evaluation of the relative authority of pages within those sites.
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Social sharing directly increases the visibility of a page. That increased visibility means it may get noticed by a creator of content, such as a blogger, journalist, or author. That creator may mention it in a subsequent piece of content. If they linked to it, that page is then more likely to rank.
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