I read about the cloaking but cannot understand what is it exactly. it is confusing that how anyone can show the diferent side to Google and customers?
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Cloaking is essentially showing different content to users than to Googlebot. Imagine that you have a web server right here. And a user comes and asks for a page. You give him some sort of the page. Everybody’s happy. And now, let’s have Googlebot come and ask for a page as well. And you give Googlebot a page. Now, in the vast majority of situations, the same content goes to Googlebot and to users. Everybody’s happy. Cloaking is when you show different content to users than to Googlebot. And it’s definitely high risk. That’s a violation of our quality guidelines.If you do a search for quality guidelines on Google, you’ll find a list of all the stuff – a lot of auxiliary documentation about how to find out whether you’re in a high risk area. But let’s just talk through this a little bit. Why do we consider cloaking bad, or why does Google not like cloaking? Well, the answer is sort of in the ancient days of search engines, when you’d see a lot of people do really deceptive or misleading things with cloaking. For example, when Googlebot came, the web server that was cloaking might return a page all about cartoons – Disney cartoons, whatever. But when a user came and visited the page, the web server might return something like porn. And so if you do a search for Disney cartoons on Google, you’d get a page that looked like it would be about cartoons, you’d click on it, and then you’d get porn. That’s a hugely bad experience. People complain about it. It’s an awful experience for users.
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Cloaking is a Black Hat SEO technique which is used to present different contents to both users and web crawlers.
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Yes and mainly this will bring your website organic traffic down.Originally posted by chawong View PostCloaking is a Black Hat SEO technique which is used to present different contents to both users and web crawlers.
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