PPC - waste of money?

[amywilson]

I recently read an article that had explained about various myths about SEO. A user had explained his problem of getting high traffic from PPC but no conversion even after spending so much. He told that the number of visitors are overwhelming but no sales whatsoever.

What could be the possible reason for this?

[Ian Walker]

Though there are certain disadvantages as you said, Pay Per Click advertising enables you to extend your market reach, brand awareness and is the most effective strategy for maximizing your traffic.

[Rioter]

-PPC - waste of money?
- yes

[TommySEO]

PPC is not waste of money if your add and the landing page is very well done. If you have a good ROI, you can obtain more benefit then the money wasted with the PPC campaign.

[doughbrown]

Even I noticed that you get just about anything with PPC, there is traffic and a good place to search engines, but when it comes to sales, not profits should be so, and depending on what we pay for PPC.

[mahesh2010]

PPC is just for instant traffic to your,it doesn't work out for a long time..This helps only at the start of your business,for any start up brand awareness is must,it works for the start up..

[Dheeram]

No.PPC is not waste of money. It offers instant traffic.

[kiranraj]

No, PPC is a good way of promoting your website & getting leads. But create a good ad with proper targeted keywords. If you are unable to create good campaign then contact to Google adwords support team they will help you to set a campaign....

[freewebmastertools]

From what I know SEO and PPC are two different things. With PPC, you pay money for leads (people click your ad and visit your site). SEO is free, assuming you do it yourself, but you will pay in sweat labor for the effort it takes.

[jiyaalbert]

PPC is good for the instant traffic but it has no long term benefit.

[swg]

There are two reasons:

1) His adverts are bad and not targeted to the correct area. Clearly people are interested enough to click the ad, but don't find what they were looking for when they reach the site

2) The landing page isn't well designed. It's no use just directly ads to the homepage, design a specific landing page, maybe even one page for each ad, to point the user in the right direction

[saina]

I think yes it is the waste of the money because we get all the benefit from the SEO so why we waste money on PPC.

[michaelK]

NO not at all PPC is always been a good deal but it depends on you how you use it

[patnajobs]

I recently read an article that had explained about various myths about SEO. A user had explained his problem of getting high traffic from PPC but no conversion even after spending so much. He told that the number of visitors are overwhelming but no sales whatsoever.

What could be the possible reason for this?

One reason could be if the product he is selling is related to webmasters and webmasters generally don't trust on advertisers websites in terms of buying anything they rather trust those who have ranked for that term.

[JohnK]

PPC is not a waste of money its best way to get a high PR, it is one of the best factor used in SEO.