The world of social media keeps changing with rapid rate and 2015 was no exception. With users’ constantly changing preferences and behaviors spawning new platforms and more innovations, we can safely assume 2016 to be equally chaotic. The only common link between these two successive years will be the desire of brands and businesses to stay ahead and garner the biggest chunk of digital marketing pie.If some recently emerging and existing trends are any indication, we’re set for a year that is going to tilt a bit the landscape of social marketing. Let’s have a look at those 5 trends that may change the game forever:
1. Messaging platforms will outpace social networks in transmission2. More publication choices are going to be available
3. Diversification and widening of in-app features or functionalities of popular social platforms
4. Ad blocking will finally shift its focus towards social sites
5. Videos are going to take more of platform-oriented optimization
1. Messaging platforms will outpace social networks in transmission2. More publication choices are going to be available
3. Diversification and widening of in-app features or functionalities of popular social platforms
4. Ad blocking will finally shift its focus towards social sites
5. Videos are going to take more of platform-oriented optimization
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