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Hi Everybody,
Every company today has a website. But is your website compelling? Does it reach out to your potential customer base and convert traffic into sales?
On average, you have roughly seven seconds to get your message across before the end user abandons your website for one of your competitors' sites. We have created simple guidelines for what should-and, more important, should not-be featured on your homepage, so that you can build value, credibility and convert traffic into revenue.
1. Create a Powerful Homepage Message
2. Focus on Clarity
3. Make Effective Use of "Secondary Messaging"
4. Integrate "Flash" and Interactive 3.0 Technologies to Enhance Customer Experience
5. Drive Toward a Specific Call to Action
6. Know Your Audience, and Know the Audience Within Your Audience
7. Make Your Homepage Easy to Navigate
Every company today has a website. But is your website compelling? Does it reach out to your potential customer base and convert traffic into sales?
On average, you have roughly seven seconds to get your message across before the end user abandons your website for one of your competitors' sites. We have created simple guidelines for what should-and, more important, should not-be featured on your homepage, so that you can build value, credibility and convert traffic into revenue.
1. Create a Powerful Homepage Message
2. Focus on Clarity
3. Make Effective Use of "Secondary Messaging"
4. Integrate "Flash" and Interactive 3.0 Technologies to Enhance Customer Experience
5. Drive Toward a Specific Call to Action
6. Know Your Audience, and Know the Audience Within Your Audience
7. Make Your Homepage Easy to Navigate
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