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Hi Everyone,
With the explosion of social media in past few years, more people are starting their home buying search by reaching out to friends and websites online. Recent studies show more than 75% of home purchases in 2011 were initiated by an online research.
The search for the next dream home normally starts with two phases. During the first phase of this research, many of these home buyers looked for statistics on recent home sales, price comparisons, mortgage rates, foreclosure rates and nearby schools. These searches often lead clients to well-established real estate websites that offer wealth of information. These sites are backed by teams of dedicated professionals that have access to several resources and constantly update their content.
As a home buyer, while online research starts with search for metrics, it enters a new phase once a desired neighborhood and price range has been picked. This new phase is by far the most difficult phase for savvy shoppers as they start looking for an agent that has qualifications to secure them the best deal in today's distressed market. While there are several websites focused on providing statistics on real estate market, there are only few places that are focused on second phase of online home buying (Finding the Realtor). As a realtor, what could you do to be found by these ready to make a move home buyers? Here are few of the proven techniques that help realtors rank better than competition :
1. Have a fresh looking, web2.0 website that is the center of all your online and offline marketing efforts
2. Keep track of your ROI
3. Invest in SEO
4. Social Media
5. Keep your website informative
6. Be patient, while hungry for results
With the explosion of social media in past few years, more people are starting their home buying search by reaching out to friends and websites online. Recent studies show more than 75% of home purchases in 2011 were initiated by an online research.
The search for the next dream home normally starts with two phases. During the first phase of this research, many of these home buyers looked for statistics on recent home sales, price comparisons, mortgage rates, foreclosure rates and nearby schools. These searches often lead clients to well-established real estate websites that offer wealth of information. These sites are backed by teams of dedicated professionals that have access to several resources and constantly update their content.
As a home buyer, while online research starts with search for metrics, it enters a new phase once a desired neighborhood and price range has been picked. This new phase is by far the most difficult phase for savvy shoppers as they start looking for an agent that has qualifications to secure them the best deal in today's distressed market. While there are several websites focused on providing statistics on real estate market, there are only few places that are focused on second phase of online home buying (Finding the Realtor). As a realtor, what could you do to be found by these ready to make a move home buyers? Here are few of the proven techniques that help realtors rank better than competition :
1. Have a fresh looking, web2.0 website that is the center of all your online and offline marketing efforts
2. Keep track of your ROI
3. Invest in SEO
4. Social Media
5. Keep your website informative
6. Be patient, while hungry for results