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How can a dentist create SEO friendly press releases?

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    How can a dentist create SEO friendly press releases?

    That's a really great question. We touch on this in the class on news. The answer is to think very OUT OF THE BOX about how you might issue news. Examples - NEW technology. Maybe you add dentistry with music or you upgrade from VHS to DVD for your office, or you add WIFI capability. NEW learning - perhaps your dentists go to a training / conference / convention. NEW people - every time you add a new hygenist you create a news release.A lot of SEO friendly news release is shamelessly writing up every single event that might happen at your dentist office, and then loading those news releases with keywords. It's also important to blog - as blogs are VERY SEO FRIENDLY.If you don't toot your own horn, no one will. So you have to think 'outside the box' of every possible PR opportunity.
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