What is Geo Targeting?

[udaypal]

Can anybody define about it and how important is it?

[sbonline]

I think you are probably referring to what I call 'geographic targetting' - this is the process of targetting potential customers, visitors, users etc that are specific to a geographic location.

The location itself could be considered in many ways from people who live in a specific town, right up to everyone in a whole country.

Examples of geo targetting include Google Business results in SERPS, which only appear when you add the town or city name to your search term or phrase, so you know that person is looking for something in a specific area.

[Matt]

Thanks for sharing.

[kuanlkumar]

It is a method of detecting a website visitor’s location to serve location-based content or advertisements.

[marionduque]

I do agree with you and yes geo targeting and geographic targeting are same. Google targeting are basically some code tags which can be done using a google analytic or manually putting then on website. It tell search engine like google to take easy decision for our potentional customer.

I think you are probably referring to what I call 'geographic targetting' - this is the process of targetting potential customers, visitors, users etc that are specific to a geographic location.

The location itself could be considered in many ways from people who live in a specific town, right up to everyone in a whole country.

Examples of geo targetting include Google Business results in SERPS, which only appear when you add the town or city name to your search term or phrase, so you know that person is looking for something in a specific area.

[jacks]

Geo-targeting can be used to target local customers through paid (PPC) or organic search.

[Akash_11]

Geo-targeting or geotargeting refers to the practice of delivering different content to a website user based on his or her geographic location. Geo-targeting can be used to target local customers through paid (PPC) or organic search.

[pablohunt1994]

Geotargeting is the practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers. Every country, province, state, county or city in the world can constitute a niche market for certain products or services at certain times.

[sampendleton]

It is determining your visitors geo location to be able to give or to deliver the proper content that will help on the overall marketing strategy.

[pablohunt1994]

Geo-targeting: What Is Geo-targeting?

Geo-targeting or geotargeting refers to the practice of delivering different content to a website user based on his or her geographic location. Geo-targeting can be used to target local customers through paid (PPC) or organic search.
You can apply geo-targeting to your pay per click campaign by reviewing tips and strategies included in our PPC Geo-Targeting Guide.
Location-based social networking websites such as Foursquare or Gowalla also enable merchants to target customers depending on their locations.

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[SCARLET]

Geo-targeting or geotargeting refers to the practice of delivering different content to a website user based on his or her geographic location. Geo-targeting can be used to target local customers through paid (PPC) or organic search.

[joehano218]

it is used to target the specific location.

[jamesburton]

Targeting specific users is called Geo Targeting.

[ziya.pathan]

Geo-targeting aims to improve the cost-effectiveness of marketing programs. For example, if the product is a plane ticket from Honolulu to Vancouver, then it will more likely sell to someone who is located in either of the two cities. If a visitor is in a different city, then a different set of offers may be given.The system is not 100 percent accurate. Inaccuracies happen when web surfers use proxy servers or some other IP-masking tool, among other methods. However, these instances are rare enough for geo-targeting to still be effective. Geo-targeting is available to even small advertisers via outlets such as Google Adwords.