What are the basic tips for writing Press Release ?

philipking

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Join Date: Aug 2011

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What are the basic tips for writing Press Release ?

10-07-2011, 02:52 AM

A press release, also known as a news release, is simply a written statement to the media. They can announce a range of news items: scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc.
1.Write the headline. It should be brief, clear and to the point: an ultra-compact version of the press release�s key point.
2.Write the press release body copy. The press release should be written as you want it to appear in a news story.
3.Include information about the company. When a journalist picks up your press release for a story, he/she would logically have to mention the company in the news article.
4.Tie it together. Provide some extra information links that support your press release.
5.Add contact information. If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it.

Anyone know more tips please share with me...
Thanks

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