Google is forever changing its emphasis in its efforts to create perfect search results.Changes affect how we do SEO.
Keeping it natural
Over the last 12 months or so, having a links profile that appears natural, not manipulated, has become more important than the sheer number of links pointing towards your site. This emphasis has ramifications for the type, source and anchor text of your inbound links.
Google Local updates
Having a bricks and mortar address referenced on your website and a Google Local listing has become essential in order to rank well for many search terms.
Google Instant
The Google Instant suggestion tool is changing the way people search. Users are moving away from short one- and two-word search terms towards longer three-, four- and five-word terms, which are more specific to their needs.
Google Panda
A recent Google update geared towards rewarding sites with higher quality web content while simultaneously lowering the rankings of sites that are not well-written.
Keeping it natural
Over the last 12 months or so, having a links profile that appears natural, not manipulated, has become more important than the sheer number of links pointing towards your site. This emphasis has ramifications for the type, source and anchor text of your inbound links.
Google Local updates
Having a bricks and mortar address referenced on your website and a Google Local listing has become essential in order to rank well for many search terms.
Google Instant
The Google Instant suggestion tool is changing the way people search. Users are moving away from short one- and two-word search terms towards longer three-, four- and five-word terms, which are more specific to their needs.
Google Panda
A recent Google update geared towards rewarding sites with higher quality web content while simultaneously lowering the rankings of sites that are not well-written.
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